Ask a Martial Arts Advertising Press Release
February 23, 2006
I love my husband dearly—really, I truly do—but lately, he's been even more of a chowder-brained idiot than usual. His latest craze, if you can call it that, is ice fishing. It's all he ever talks about, morning, noon and night. I tell you, he's obsessed! And this is really starting to piss me off, mostly because we live in the state of Arizona. The last time I mentioned this, he shook his head and told me to sit down and read something called
Ice Fishing for Dummies
. What can I do?
-Fed up in Phoenix
WANT TO BECOME THE "GO-TO" MARTIAL ARTS STUDIO IN YOUR COMMUNITY? With television reaching 98 percent of the homes in the U.S., TV advertising is absolutely essential for the promotion of your studio. As you know, finding students for your dojo is not always an easy task. You have to let people know that you're out there. TV advertising is the most cost-effective way to reach potential clients and drive them through your doors. Let me tell you why.
My boss just doesn't appreciate me. I mean, I work really hard, but it sometimes seems that he just doesn't care. A couple times I've faced him on this, only to have him leer at me and suggest that maybe what I ought to do is start wearing a low-cut top and a short skirt. At first I actually thought about taking him up on his offer, but then I remembered that I'm a heterosexual male. Any advice?
-Perplexed in Poughkeepsie
• Immediate lead generation. An effective 60-Second TV Spot is one that'sEcarefully scriptedEin such a wayEthat leads theEviewers who are in need of your services to take action immediately.
• Air time is not as expensive as you think. We can arrange to have your local TV spot aired on the cable channels people watch the most. We recommend advertising on national cable networks like CNN, Oxygen, ESPN, TBS, Lifetime, USA Network, etc., as you can reach a large number of local viewers at a fraction of the cost of advertising on the major networks.
I think Joan Rivers is in love with me. I don't have any proof of this, but I have my suspicions. Also, that the toaster wants to kill me. That I'm pretty sure of, because the coffee pot told me. My question is this: who won the 1948 World Series?
-Wondering in Walpole
By presenting you and your message on television, you'll increase your company profile and become the "go-to" dojo for your entire community. The head of our production team, Bob Francis, wrote, produced and directed 8-Minute Abs, the 60-second TV spot which sold over $20 million in 18 months and is still being sold on the internet today! Imagine having that kind of talent producing TV spots touting you and your martial arts studio!
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