SHARE
flag
the grid

Rob Report


You Like Beef, Brah?


Confessions of a non-meat eater


June 04, 2009
"Nothing will benefit human health and increase chances of survival for life on Earth as much as the evolution to a vegetarian diet." - Albert Einstein

I grew up in a town, Madison, Wisconsin, where the second-largest employer, after the University of Wisconsin, was the Oscar Mayer meat packing plant. I recall seeing the famed Weinermobile driving through town for parades or special occasions, with "Little Oscar," the beloved, diminutive celebrity, behind the wheel.

As a kid, I was a bologna sandwich lover—slathered with mayo on white bread, if you please. Meat was a central focus of meals, from breakfast sausage or bacon to lunch meat and on to dinners built around roast beef, corned beef, ham, London broil, steak, sloppy Joes, beef stew, spaghetti and meatballs or even "wiener surprises." 

My parents found it amusing that one of their budget meals from my dad's  medical school days—hot dogs sliced lengthwise with melted cheese over mashed potatoes—was one of my favorites.

This was the blissful Baby Boomer era, when part of the post-World War II American Dream was the opportunity to consume goods that had been in scarce supply during wartime rationing. The meat and dairy industries were strong, representing two of the "four major food groups" (along with fruits and vegetables, plus cereals and grains) in the pre-food pyramid era.

By the late 1960s, the societal mores of the day were being questioned: the Vietnam War; civil rights; women's rights; environmental degradation. It only made sense that a growing dietary awareness would spring up among young Americans, centered on the "you are what you eat" precept. By the '70s, health food co-ops sprouted, and many people had their first encounter with a strange food from the Orient: tofu.

Around this time, my older brother came back home on a break from college and announced his vegetarianism. Not long after, we drove up to join him at an old farmhouse in Minnesota for a turkey-less Thanksgiving, featuring a 20-pound stuffed Hubbard squash.

Back home, I remember my mom groaning melodramatically in the kitchen, in response to another food staple revelation. "Guess what your brother says we have to stop eating now," she wailed. "Tuna! They kill dolphins when they catch it, and now we have to boycott."

With heightened interest about my own food choices, I picked up a book that profoundly shifted the way I looked at the world, Frances Moore Lappe's Diet For a Small Planet

Lappe explicated that essential amino acids and complete proteins found in meat are all present in vegetables, grains and legumes, especially when combined (e.g. rice and beans) to form "complementary proteins."

But what really caught my attention was the revelation that animal feedlots are particularly inefficient at converting grains to proteins because of the wastefulness associated with feeding livestock corn, soy and cereal grains that could be consumed directly by humans. The premise was clear: the marriage between corporate agribusiness and the meat and poultry industries was not the way to feed the world. At least, not with an ever-growing population straining our overall agricultural yields.

The 1970s also marked burgeoning awareness of the destruction of the Amazon rainforest in Brazil for expanding cattle operations. Word on the street was that if you were eating McDonald's hamburgers, you were contributing to deforestation in South America.

I had heard enough. Just out of college and working as a cook at La Creperie restaurant in downtown Madison, I decided to go cold turkey and stop eating meat. 

More than 30 years have passed since then, and I have stuck to my resolve with no ill effects other than some good-natured ribbing from my softball buddies, who offer to throw a zucchini on the grill for me.

But in all that time, I've never tried to convince others to quit eating meat. With most people I know, dietary choices are highly personal, whether or not the person possesses much understanding of human nutritional needs.

RR_1
To this day, I resist being told what to do, even when it's the right thing. My analytical suspicion is that my reactive response emanates from some early childhood effort of my ego to establish itself—and it's still often successful at trumping my educated superego, to stick with Freudian theory. So, far be it from me to tell others how to act, or what to put in their bodies.

Until now.

The more I read and learn about how our species (6.8 billion and counting) is impacting nearly every other living being, the more I am convinced that we need to change our over-consumptive ways. The United Nations Food and Agriculture Organization has determined that meat production is responsible for an astonishing 18 percent of greenhouse gas emissions. Eating less meat can be found on nearly every top ten list of things to do to green your life and reduce your carbon footprint. 

You don't even need to completely set aside carnivorous cravings; just keeping them in moderation will be a positive step for personal as well as planetary health.

In Belgium, city officials in Ghent, a university town 30 miles west of Brussels, declared that making one day a week meat-free, "is good for the climate, your health and your taste buds." According to a report in The Guardian, Ghent officials are teaming up with Belgium's national vegetarian organization, EVA (Ethical Vegetarian Alternative), and adopting Thursday as a vegetarian day. Beginning in September, the city's schools will be making a meat-free meal the "default" option every Thursday. At least one hospital wants to join in.

The city council was persuaded to back the idea when an upcoming young chef, Phillipe van den Bulck, served a gourmet vegetarian banquet at town hall. The city threw a party to celebrate the first veggie day and distributed recipe booklets and 90,000 maps with listings of the best local eateries. Inquiries have come in from other cities in Belgium, as well as The Netherlands and Canada.

But don't expect to hear "Meatless Monday" or "Tofu Tuesday" being announced anytime soon in Omaha, Des Moines, Albuquerque—or Honolulu. You see, Americans are meat lovers, plain and simple. Old habits don't change overnight; dietary alterations take a long time—as does coronary artery hardening from a diet too high in fats (and other risk factors).

Worldwatch Institute has proclaimed that consumption of meat in the United States is "embarrassingly high." They've calculated America and China, "which contain 25 percent of the world's population, combine to consume 35 percent of the world's beef, over half of the world's poultry, and 65 percent of the world's pork."

Hawaii is a smorgasbord of ethnic favorite meat dishes: teriyaki beef; kal bi and char siu ribs; kalua pig; chicken hekka and katsu; Portuguese sausage; the hamburger steak-topped loco moco plate; and Spam, the all-American island favorite. Yet despite the menagerie of meats available, national rankings show Hawaii among the lowest percentages for incidence of heart disease, diabetes and obesity. Go figure. Maybe it's the surfing.

I've often felt that if people were closer to the source of their food, there would be a lot more vegetarians in the world. While many of us have visited a farm or dairy in our lifetimes, few have ventured into a slaughterhouse or meatpacking plant. Those who get woozy at the site of blood from a visit to the clinic for a finger-prick might have a difficult time seeing that their steak begins as a living, breathing cow before winding up in a hermetically sealed Styrofoam grocery pack.

I landed on Maui the Monday before Thanksgiving in 1977. Two days later, I took my first drive Upcountry, visiting a friend's Hotel Intercontinental co-worker to ask if he knew of any places for rent.

I walked into a peaceful Kula backyard to meet the family, and found that they were preparing for the next days' feast. They had returned from a hunting trip with a live baby pig, having shot her mother. They were in the process of stringing up the youngster to slit her throat and bleed her to death. I quickly walked back around to the front yard.

There, two young local kids were playing, a boy and girl, maybe six or seven years old. I will never forget the looks of terror on their faces as they froze, motionless, while the pig let out a piercing, blood-curdling cry from the backyard—its last breath. 

Vegetarianism isn't for everyone, apparently. Those who subscribe to the Eat Right for Your Blood Type line of thinking might find they are descended from hunter-gatherers, and that they just don't feel right without a regular meal of animal-based protein.

The significance of how humans treat animals has been pondered by some of the great thinkers of the world. The Buddha said that eating meat "extinguishes the seed of great compassion." Author Leo Tolstoy put it even more bluntly: "As long as there are slaughterhouses, there will be battlefields."

So—you like beef? MTW

print
Print
email
Email Link
Comment
Feedback
share
Share
  1. print email
    Meat is Murder!!!!!
    June 05, 2009 | 02:08 AM

    tasty tasty murder. Hey would you like a side of fleas with that?

    I'm Just Sayin.........
  2. print email
    Meat is Dinner!!!!!
    June 05, 2009 | 08:04 PM

    mmmmm mmmmm dinner.can I get some A-1 with that.I sure is hungry boff.

    Meatball
  3. print email
    June 05, 2009 | 11:10 PM

    Interesting column, fun to read. Could have used a little more emphasis on the last thoghts about the animals. And how about all of those who think one must try to make all of the veggies taste like burgers in order to replace the meat?

    LIWP
  4. print email
    June 06, 2009 | 12:32 PM

    report or editorial?

    Ted
  5. print email
    Not neccessary
    June 06, 2009 | 03:28 PM

    The photo of the mutilation of a cow is a bit overboard. The facts alone are enough. I didn't read the article because of the propaganda to influence me to.

    RB
  6. print email
    Not neccessary
    June 06, 2009 | 03:28 PM

    The photo of the mutilation of a cow is a bit overboard. The facts alone are enough. I didn't read the article because of the propaganda to influence me to.

    RB
  7. print email
    To RB
    June 06, 2009 | 03:51 PM

    Hey RB~ Did the thought ever occur to you that if you can't handle looking at a photo of what actually happens in the process of getting your steak than maybe you shouldn't eat meat?

    hiu ia
  8. print email
    June 06, 2009 | 06:41 PM

    I love the picture they used.It's fine by me.Maui has a little too much Ryan Seacrest in them,if you know what I mean.I love meat and I eat it everyday.I have hunted and killed and consumed the meat that has been my kill.The head has to come off and how that happens is obviously not for the meek.The article is obviously slanted just like the rest of the MTW.I would expect nothing less from a vegetarian mag and a vegetarian that wrote the article.I'm not bothered by vegans or vegetarians,they have made a choice that works for them,no problems there.Maybe they can do an article on a local business like Maui Cattle Co. now,for us meat eaters.I'm sure they take exception to what was put in this article.

    Jimmy Dean
  9. print email
    Feed Back
    June 07, 2009 | 12:56 PM

    FYI. Maui Cattle Co. was part of an article last year, "Ulupalakua/ Ranching in the 21st century." http://legacyprojectshawaii.com/2008/2008-05-15.php And, just so you know, my choice for a photo to go with the column was a pic of the Oscar Mayer wienermobile. I, too, thought this photo was a bit overboard.. it's meant to be provocative. Just as the phrase "tasty murder" was meant to provoke. Food for thought. Malama pono.

    Rob P.
  10. print email
    Reverence for Life
    June 08, 2009 | 02:50 AM

    I thought it was well written, and I enjoyed seeing the truth out there, about killing animals and some of the effects of animal slaughter and consumption. Einstein saw it clearly.

    Zach
  11. print email
    Sadly, lack of reverence for life
    June 08, 2009 | 10:07 PM

    How people can justify with jokes of what they do to God's creatures is beyond me.I've often wondered how someone could slaughter,take the life of a living thing and yet show no emotion,no regard for life.How sad for them.How very, very, sad.

    Peggy
  12. print email
    Sadly,lack of reverence for truth.
    June 08, 2009 | 10:19 PM

    Peggy is crazy.If there was a god,he is the most savage of them all.

    Peg's psychatrist
  13. print email
    Peg's psychatrist needs a new altar
    June 08, 2009 | 10:48 PM

    There is A living God and he commanded the slaughter of animals so we could know the price for our arrogance and pride. How very lost we all really are. Yes Peggy very very sad.

    I'm just sayin..........
  14. print email
    Religion
    June 08, 2009 | 11:41 PM

    The fact that it has nothing else to contribute to human wisdom is no reason to hand religion a free license to tell us what to do. Which religion, anyway? The one in which we happen to have been brought up? To which chapter, then, of which book of the Bible should we turn - for they are far from unanimous and some of them are odious by any reasonable standards. How many literalists have read enough of the Bible to know that the death penalty is prescribed for adultery, for gathering sticks on the sabbath and for cheeking your parents? If we reject Deuteronomy and Leviticus, by what criteria do we then decide of which religion's moral values to accept? Or should we pick and choose among all the world's religions until we find one whose moral teaching suits us? If so, again we must ask, by what criterion do we choose? And if we have independent criteria for choosing among religious moralities, why not cut out the middle man and go straight for the moral choice without the religion?

    no, I'm just sayin.....
  15. print email
    Thou protest too much
    June 09, 2009 | 02:45 AM

    "why not cut out the middle man and go straight for the moral choice without the religion" The beating heart stops, and we see the price for our arrogance and pride. About the Middle Man, try n stop him, it is a long eternity without him it is his game after all call it what you like. What was that about human license?

    Mockery is the lowest form of intelect
  16. print email
    You like Beef, Brah
    June 09, 2009 | 02:51 AM

    In my opinion, it is very unfortunate and tragic for the farm animals of the world to be cursed by humans who "worship" their taste buds more than they worship the "miracle" in living creatures; Life is really "cheap", pleasures whether in taste is higher premimum, so goes for dopamine pleasures from nicotine, caffeine, cocaine, crystal metamphetamine, theobromine etc. etc. yes, pleasures, miracles of life, bah, it was free, so it cheap.

    holistic.dr. georgie
  17. print email
    June 09, 2009 | 03:55 AM

    I jim Jeffries pov on heaven and hell...If I'm sent to hell,why would he punish me?I'd be one of his boys,I caused all this havoc and mayhem for him on earth,why would he really wanna punish me?

    lol
  18. print email
    God...lol.
    June 09, 2009 | 03:56 AM

    The God of the Old Testament is arguably the most unpleasant character in all fiction: jealous and proud of it; a petty, unjust, unforgiving control-freak; a vindictive, bloodthirsty ethnic cleanser; a misogynistic, homophobic, racist, infanticidal, genocidal, filicidal, pestilential, megalomaniacal, sadomasochistic, capriciously malevolent bully.

    Dawkins
  19. print email
    God...lol.
    June 09, 2009 | 04:05 AM

    The God of the Old Testament is arguably the most unpleasant character in all fiction: jealous and proud of it; a petty, unjust, unforgiving control-freak; a vindictive, bloodthirsty ethnic cleanser; a misogynistic, homophobic, racist, infanticidal, genocidal, filicidal, pestilential, megalomaniacal, sadomasochistic, capriciously malevolent bully.
    Those of us schooled from infancy in his ways can become desensitized to their horror.

    Dawkins
  20. print email
    For Theists
    June 09, 2009 | 07:42 AM

    Your star witness, Peter, was a liar. He promised to Jesus that he would not deny him. Would any of you deny Jesus? And make a promise? But when really push came to shove, Peter denied Jesus. He lied. And here's a man that, if we had him on the witness stand, we would have to question his credibility as a witness. This guy has trouble with the truth. He was hot-headed, uneducated, and he was under immense emotional distress. We're supposed to believe the testimony of this kind of a person? I don't think so.

    Jim G.
  21. print email
    For Theists
    June 09, 2009 | 07:44 AM

    This is circular reasoning. This is begging the question. This is an a priori bias against the natural. This is an a priori bias against natural human beings making mistakes. They were human beings, after all. Were they exempt? Were they special? Were they not prone to exaggerate? Were they not prone to make up things? Were they any different from us, from all the myriad of religions of true believers that are around exaggerating, and over-zealous, and saying this and saying that, and believing this and that? These people were just human beings. They told lies.

    Jim G.
Reader Feedback Submission
Use this form to submit Reader Feedback.
* required value
Your Name*

Town

Email (not shown on website)

Subject

Comment*

Verification*


Calendar Search
Event
calendar icon
Zip Code Proximity
of
Entertainment and lifestyle news for Maui, Hawaii and the surrounding Islands. Maui Time Weekly is Mauis only independent and locally owned newspaper. Mail this link to a friend
Web Analytics