Spin Cycle

by Jacob Shafer

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November 12, 2009

Delivering dreams New Age jargon that has infiltrated mainstream PR and marketing. See also: empowerment training, employee fulfillment.

Usage: "Castle & Cooke Hawaii…was founded in 1851 and is one of the nation's oldest and most respected developers that's built around three guiding principles: investing in Hawai'i, creating communities, and delivering dreams."

- From the "Corporate Story" posted at castlecookehawaii.com

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