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By the Numbers
Pro Bowl Ratings Up But Monk Seal Pups Down
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February 03, 2010 | 12:43 PM 12.3 million
Estimated number of viewers who watched the NFL Pro Bowl on January 31, a 3.5 million-viewer increase compared to last year; the game was played in Miami instead of Honolulu and was held the week before the Super Bowl instead of the week after
5.1 percent
Increase in Maui hotel occupancy for the week ending January 23, compared to the same time last year
21.2 percent
Decrease in room rates for the same week-to-week
119
Number of Hawaiian monk seal pups counted by federal biologists in 2009, the lowest total in a decade
Sources: National Ocean and Atmospheric Administration, ESPN, Smith Travel Research & Hospitality Advisors, Honolulu Advertiser, Pacific Business News
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