Larissa Williams, Hawaii's latest fashion designer from Los Angeles, opened her new boutique in The Shops at 505 on July 20th. LeRu Atelier is located upstairs on the 505 Front St. main thoroughfare, right next door to Hula Gypsy Vintage Boutique.
Williams’ styling and design career in Hollywood spanned 10 years. While in L.A., Williams was represented by Margaret Maldonado Agency, the premier styling agency in Hollywood. Her early styling years saw Williams assisting Simone Harouche on print, commercial, and performance work around the world with the likes of Christina Aguilera, Miley Cyrus, and Jennifer Lopez. Williams’ most recent solo styling work before relocating to Maui was a video for Grammy Award-winning Michelle Branch and a website for the MGM Grand Casino Skylofts, MGM's most luxurious penthouse suites.
While working her way up the styling ranks, Williams has always been working on refining her own designs. Celebrities and rockers such as Nicole Richie, Miley Cyrus, Gwen Stefani, and Steven Tyler have worn her custom styles.
The new LeRu Atelier is twice as big as her first retail store, which opened in February of this year at 505 Front St., but proved to be too small. The new space sports a full design studio in addition to the boutique. Williams has plans to open a second store in Paia before looking to the other islands. Expect to find haute couture brands, the latest in-season fashion, and resurrected vintage all in one spot.
Despite having opened her original boutique only 6 months ago, LeRu Atelier earned a 'runner-up' for Best Local Clothing Designer on Maui Time's 2011 Best of Maui.
Owen Langer
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