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'Click' of the Week

by Jacob Shafer

April 02, 2009

In our quest for worthy clicks, we consider a lot of “this looks like a joke but it isn’t” sites. This week’s entry, however, would be more accurately filed under: “no seriously, this has to be a joke, right?” We’re talking about the Web site for the Washlet, a product made by a company called Toto that appears to be a contraption you strap onto your toilet to improve, er, cleanliness. That’s odd enough, but what pushes things into the realm of the truly bizarre is the site itself: The first thing you see is a series of connected, Brady Bunch-style boxes, but instead of Jan, Marsha, Bobby etc. the boxes are filled with bare butts. The butts then morph into smiling faces—no, we are not kidding—that offer one-by-one to tell you all about the amazing Washlet. If this is a joke, it gives a whole new meaning to “tongue-in-cheek.” –JS

Find it at… www.cleanishappy.com