Source: Maui Time, Maui News, Best of Maui, Maui Activities

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by Jacob Shafer

September 10, 2009

Diversify v. A positive-sounding action often associated with a

company or industry that’s in serious financial trouble.

Usage: “The intent of the program is to diversify and enrich Hawaii’s tourism product…”

- From an August 26 Maui County press release about Hawaii Tourism Authority’s County Product Enrichment Program