Source: Maui Time, Maui News, Best of Maui, Maui Activities

By%20the%20Numbers
Pro Bowl Ratings Up But Monk Seal Pups Down

by Jacob Shafer

February 04, 2010

12.3 million

Estimated number of viewers who watched the NFL Pro Bowl on January 31, a 3.5 million-viewer increase compared to last year; the game was played in Miami instead of Honolulu and was held the week before the Super Bowl instead of the week after

5.1 percent

Increase in Maui hotel occupancy for the week ending January 23, compared to the same time last year

21.2 percent

Decrease in room rates for the same week-to-week

119

Number of Hawaiian monk seal pups counted by federal biologists in 2009, the lowest total in a decade

Sources: National Ocean and Atmospheric Administration, ESPN, Smith Travel Research & Hospitality Advisors, Honolulu Advertiser, Pacific Business News