Maui Visitors Bureau
June 08, 2012 | 07:34 AM

Just read the comments in the 6/7/12 issue regarding the Maui Visitors Bureau. Bob Pure wrote a thoughtful and accurate letter. The Maui Visitors Bureau may be the best return on any investment any of us make. 2010 tax revenue from Tourist $ was $871 million. If we make that much this year, that would be a 250% return on the $ spent.
The competition for tourist $ is very very fierce. We have to keep our name visible. Does anyone remember what happened post 9/11 to our economy? MVB does a great job.

Heather Loughridge-Buono
Lahaina